The First Global Standard for Sleep Quality in Hotels

At Sleep Quality Certified™, our mission is simple yet powerful: to ensure that every hotel guest around the world enjoys restorative and uninterrupted sleep. We believe that sleep is not just a comfort, it is the foundation of true hospitality.

Studies show that sleep quality directly impacts guest satisfaction and loyalty. A well-rested guest leaves better reviews, returns more often, and recommends your property to others. Yet, sleep is still one of the most overlooked aspects of the hotel experience.

SQC™ is the world’s first international certification focused exclusively on sleep quality in hotels. Our standardized criteria, covering silence, bedding, light, and comfort, provide hotels with a clear benchmark and a trusted recognition.

Travelers increasingly look for trust signals when choosing where to stay. A Sleep Quality Certified™ label instantly communicates that your hotel values rest and well-being. It is more than a badge; it is a promise to your guests.

Our long-term vision is clear: to make sleep quality a visible booking criterion on the world’s leading reservation platforms such as Booking.com, Expedia, and TripAdvisor. By certifying your hotel with SQC™, you join a movement that aims to establish “Sleep Quality” as a recognized filter — just like sustainability or star ratings. This visibility will not only set your hotel apart but also drive direct bookings from travelers who value rest as much as luxury.

By becoming Sleep Quality Certified™, your hotel becomes part of a pioneering community setting a new benchmark for hospitality. Together, we are reshaping the way the world experiences hotels, one restful night at a time.